Film

Month

October 2012

1 post

Amores Perros

Narrative: The film follows three stories after they connect because of a car crash. The film uses the dogs as a metaphor, dogs are generally thought of as loyal, whereas the relationships in the films deal with disloyalty. Octavio betrays his brother as he has an affair with his sister-in-law. Daniel leaves his wife for Valeria, and El Chivo leaves his wife and daughter for a life in crime. The dogfighting symbolises the cruel nature of humans. Each story deals with different classes; the first story deals with the working class and how the characters are struggles with money, both brothers resort to crime to get money. Octavio goes into dogfighting, Ramiro becomes an armed robber, which helps to lead to his death. The second story deals with upper class. Daniel has enough wealth to be able to support his family. as well as an expensive apartment for Valeria and himself. 

Oct 2, 2012

May 2012

5 posts

How far do your chosen American films portray themes and ideas in similar ways?

Dog Day Afternoon and Inside Man
- DDA- Sonny is portrayed as personifies the New Hollywood era, as he is a character who would have been a villain in old Hollywood ideology. He is shown as damaged and unprepared, the audience sides with him, examples are when he describes himself as a ‘fuck-up’, as he so unprepared at he enters the bank for the first time. 
- Spike Lee is a fan of DDA, made IM directly link to it,  same setting in of New York and in banks. New York is important is both films as it is the financial capital of America, important to DDA as NY has a diverse community that were more open to deal with the issues and campaigns happening in the 70s, IM set closely after 9/11
- Both auteurs, Lumet deals with politics, Lee deals with social justice. 
-Both talking deal with injustice, money creates power, struggle of the government trying to have power  with the revolt of people. 

May 11, 2012
How far is conflict between individuals and groups an important element in the films you have studied for this topic?

Plan
Harry Brown:
-When the youths kill Len, to causes Harry to break
-The attitudes towards the police,- the youths being interviewed
-Alice and Terry against the police
-Alice and SI Childs/police-ignored when she says that there is more to the case, police focused on the bigger issue, at the end the police takes credit for Harry’s work, she walks away
-Alice and Terry: differences between the classes, Terry is from the area
-Len’s attitude toward the police 
-Peer pressure at the start: forced to smoke drugs
-At of the start: The youths and the woman: conflict between the youths and the people living in the council estate, conflict at the start of the film shows how it will affect the rest of the entire film
-Harry cannot be with his wife when she’s dying in hospital because of the youths creating conflict, important element in the film as it becomes understandable to the audience why he wants to buy a gun as he is living in fear
-Alice, conflict with herself; has to make the decision between focusing on Harry or the case
-Len and the youths,- he goes to threaten them, but they end up killing him
-Drug dealers and Harry
- Noel and his mother- his disrespectful attitude towards her

Attack The Block:
-Sam and the gang at the start:- they mugged her, but even before when she sees them she becomes cautious. Giving expectations for the rest of the film. 
-The way the police treat Moses, arresting straight away after Sam points him out and at the end, after he saves everyone.
-Hi-Hattz and the gang; threatening Moses as he worries that Moses is trying to take over the block.  
-The aliens and the gang fighting, the aliens embody the image that people have of young people “fucking monsters”, see other side to the gang
- Cornish made the film after hearing why some youths become criminals
-Moses conflict with himself, sacrificing himself to do good


May 11, 2012
How important is film marketing in attracting an audience?

The marketing of Green Zone was misleading as it portrayed the film as a Borne sequel. As the film was mis-sold, it received negative comments as audiences ended up watching a film that they were not interested in, and because of this it lost out in the box office. Similarly, The Hurt Locker’s marketing campaign was slightly misleading as it looked like a film that was more about war, rather than how war affects the people among it, which meant it lost out on audiences. Although The Hurt Locker beat Avatar at the Oscars, by winning both Best Film and Director, Avatar beat it in the box office as there was such a hype about the film, as it was promoted on its visuals and the fact that James Cameron waited over 10 years to make the film, for the advancements in technology. The Hurt Locker was a lower budget film and didn’t have as much money for marketing and as it tackled current issues may have been another reason why audiences were attract to the film. The way a film is marketed sometimes helps attract an audience as it shows the audience what to expect from a film, reasons why a film like Saving Private Ryan was so successful was because it was marketed as a film about how soldiers are affected by war and how traumatising the experience is. 
But it can be argued that film marketing isn’t that important because of the success of films like The King’s Speech. This was a low budget film that didn’t use a lot of marketing, but still was very successful as audiences were recommending the film. 

May 9, 2012
What are some of the issues for UK producers and audiences in Hollywood’s domination of the UK film industry?

  • British films seem to need money from Hollywood to produce successful films in the box office, like Harry Potter, which means that the profit from these films go back to Hollywood, so the British Film Industry stay the same. 
  • The Hollywood domination on British films means that British films will lose their Britishness. 
May 9, 2012
How important is film marketing in attracting an audience?

  • Green Zone was marketed as an another Borne film, but this was misleading to the audience as this wasn’t true. As audiences were disappointed, they lost out in the box office due to negative comments. Marketing is important as it tells audiences what to expect. 
  • The Hurt Locker only made £11 million as it wasn’t marketing as much as films like Avatar. Marketed as 

    Marketing campaign
    The Avengers have had a large audience before the film was released as it attracts  fans of Marvel, the fans of the relating films like Iron Man and Thor, fans of the previous relating TV shows, fans of the stars Robert Downey Jr etc. There has been such a large buzz about the film over the past year, including first releases of concept art and on set pictures. 
    Prometheus has had a large marketing campaign.When the trailer was first shown on TV, it was in the Metro paper and mentioned to talk about it on twitter using that  ”Areyouseeingthis”. 
May 9, 2012

April 2012

2 posts

British Film Week:

  • Improving broadband speeds would increase the market for legally downloaded films as the amount of time legally bought films take to download tends to take longer than illegally downloaded films, so therefore improving broadband speeds would provide more buyers as legal downloads are of better quality and it is instant. But it can be argued that the broadband isn’t the issue as it may because of money, and the number of films you want to watch. 
  • 14% of American films are family based, suggesting that British Film Industry should focus on having more family based films as they is a large audience as it is more numbers, and only 2% of British films are currently family based. This is a market that can include both commercial and independent films, and as there is already proof of successful family based British films, like Wallace and Gromit and Arthur Christmas. 
  • The Inbetweeners Movie was the fourth biggest film of last year. It was based on the   successful British TV show, with already a large fan base. Although the series is rated 18, the film was a 15, for a wider audience. 
Apr 25, 2012
Marketing Case Study

    • Tyrannosaur- A small British film set in Yorkshire made with a budget of £206,540 made $7,635 on its first weekend in America. The film received many awards including a BAFTA for Outstanding debut and an award for best directing at Sundance, which would probably lead to better sales as a DVD, compared to the intake of box office. The film was featured in Film 2012 on BBC1 to help with publicity. The film was the first feature film of well-known British actor Paddy Considine, known for his roles in Hot Fuzz and Submarine, which may help draw in an audience. 
    • Prometheus- As it is a film related to the first Alien film, there are already fans interested. There has been a large online marketing project, including teaser trailers and viral videos released to help build up a hype around the film, including a video featuring the character of David, played by rising star Michael Fassbender. The film is directed by Ridley Scott, an incredibly famous director and features quite well-known cast, many actors that are of the moment. Special features in film magazines like Empire, with background information and interviews.
    • Avenger Assemble- Linked to other films including Iron Man, Thor and Captain America, films that have been a build up to Avengers. Based on the Marvel comics, there are already fans. Large marketing campaign, posters, the cast visiting chat shows like The Graham Norton Show to promote the film. Products like figurines of characters and links to some shops, for example UNIQLO are doing a limited edition collection of comic book t-shirts to promote the film. Directed by Joss Whedon, well known for creating popular TV shows like Buffy the Vampire Slayer and Firefly. Same actors from the previous relating films to help create continuity.
Apr 20, 2012

March 2012

3 posts

Dog Day Afternoon and Inside Man

Society - The hostages in Dog Day are almost all women. The blonde hostage is shown as quite strong, in one scene she tells Sonny to mind his language. 
In Inside Man, there is one female bank robber unlike Dog Day. The character of Lizz White is a strong female character, shown in how she speaks to others of higher status, she is in control of conversations. The smarter characters are the black detectives, the relationship of the two characters show a sense of community and warmth.

Political - Dog Day: It deals with gay rights as the news report refers to Sonny as a “attempted homosexual.” and the support of the gay community for Sonny. The issues of civil rights and the prison Attacca. 
Inside Man: The film refers to the racial discrimination, shown when the Sikh hostage is released to the police.  

Mar 14, 2012

An auteur is a filmmaker whose personal creative style and influence are characterised into their films resulting in them having a recognisable and distinguishing method.  Sidney Lumet’s style consists of having the cinematic elements of story and actors, with usually just one main set used, like in 12 Angry Men. Lumet tends to use a sense of realism.Spike Lee’s style uses the issues in black communities, like in Jungle Fever, which in about interracial dating. The themes of political messages and social issues, shown in Malcolm X. 

Mar 7, 2012
Spike Lee

Lee was born in Georgia, but moved to New York as a young child. Many of his films are set in New York. His films usually tend to revolve around issues affecting black communities. His popularity grew as he made films about issues that were untouched by other directors, (issues like colour bias). As well as making films, Lee also makes documentaries. His films tend to make statements about society and politics. His first feature film, She’s Gotta Have It was made with a budget of $175,000 and the film was shot in two weeks.

Mar 7, 2012

January 2012

3 posts

Harry Brown

At the start of the film, Harry is shown as a quiet and lonely man, he follows a routine, that seems as though he does it every day. His approach to everything is slow, showing that he doesn’t have much to do in life, he just goes to visit his wife in hospital and to see his friend at the pub. He dresses quite smartly which reflects his belief of having order in life. His appearance contrasts against that of the gang members. He is shown as caring and polite, in the way he talks to his only friend, Len and the fact that he visits his wife daily. He respects women unlike the drug dealers and gang members. He seems quite timid and scared, as he sees crime happening, but he believes that he cannot do anything about it and thinks that it is best to leave it to the police. 

How do the representations of young people in the media affect the content of Harry Brown:
In the interview, the director Daniel Barber clearly shows that film is about his views and opinions towards young people, from what he have learnt from the media about youth culture. Whereas in Michael Caine talks about how he sympathises with such youths as he is from a similar background to them. The issue of class differences shows that different classes view such subjects in different ways. 

Jan 25, 2012
British films : Notting Hill, Fish Tank, Atonement

The film is set in Notting Hill in London which would appeal to audiences internationally as it fits the idea of how London is to foreigns. It is a upper-class area with Victorian buildings and now has become a popular tourist area because of the film. The main character William fits the stereotype of an British man as he is posh, which appeals to an American audience as this is how they see British people. His love interest is played by Julia Roberts, which would appeal to people as she is a well-known actress internationally. 

Fish Tank is set on a council estate where the characters are living on benefits. This is because the film is of the social realism genre, it tries to portray the hardship of living in poverty. The main character Mia is shown as very aggressive and unlikeable, but there is a bit for where another side of her is shown, where she tries to help release a horse. The film uses unknown actors, to help create the impact of realism film. 

Atonement is set during war-time Britain in 1940s, it starts in the British countryside at a large manor house owned by a rich, upper-class family. Celia, played by Keira Knightley, is an upper-class, well-educated woman that follows the 

Jan 18, 2012
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November 2011

1 post

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October 2011

3 posts

We were not happy with our video on The Kuleshov Effect, as we did not get to finish filming and are hoping to redo it, this time with better ideas.

Oct 19, 2011
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Oct 19, 2011
Beetlejuice

Narrative
The story starts with a married couple enjoying their vacation at home. Soon after, they die in a tragic accident and become ghosts. The narrative follows them as they try and scare away the new residents of their house and how they become desperate in their situation that they decide to contact a strange character called Betelgeuse. The film uses elements from genres that are different to its own at the start and has a very normal setting with ordinary characters. After the characters die, the narrative becomes more surreal. Events occuring in the narrative make sense, as even the strange sequences make sense as it reflects the surrealist ideas of death.

Character

Betelgeuse is an interesting character as his appearance and behaviour are very strange. The character himself reflects the general style and theme of the film.

Oct 19, 2011

September 2011

9 posts

Sep 28, 20111 note
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Sep 28, 2011
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